There has, of
late, been a strong emphasis on leadership in social care but at yesterday’s
SCA Conference (which I followed
avidly on Twitter thanks to the tweets of @cpeanose)
the issue of the importance of management was raised. So I thought it would be
a good opportunity to reflect on Leadership and Management.
Leadership is
about people skills. The good leader is one who sets out a vision and inspires
and motivates their team to achieve that vision. The leader is the role model
who sets the example for others to follow and leadership is about effective
communication using the skills of listening and giving effective feedback.
Management,
on the other hand, is about the tasks. The good manager organises workloads,
ensures targets are set and outcomes are met. Effective management is about
assessing, evaluating and planning.
Having laid
that out it must be said the truly effective leader is one who is a good leader
AND a good manager. In a previous blog (Social
Care Leadership: Visions, Targets and Goals) I stated the importance of
setting out a vision as one aspect of being a good leader. Yet equally
important is achieving that vision through targets and goals and that is where
effective management skills are required. The manger needs to take the vision
and break it down into achievable steps, to set the goals that will achieve the
final vision and assess what is needed to reach each step. The leader then needs
to come back to the fore and communicate those objectives to the team in a way
that motivates and inspires them to achievement. The manager
returns to assess progress and evaluate what further action the ‘leadership’
side needs to take.
The important
issue is the balance of leadership and management skills. By way of
illustration I, back in the dim distant past when I left school, worked for a
national menswear retailer where I had the opportunity to work with a number of
branch managers. One I recall was a brilliant people person, he could sell snow
to eskimos and he could inspire the staff to up their game. The problem was he
was hopeless at managing, you needed to discreetly stay close to him to ensure
that what he promised was actually delivered because he would be immediately
forget that promise when the customer was out of sight. Another manager I
worked with would, literally, hide from people. He would stay in his small
office doing paperwork or live in the stockroom checking deliveries and his
level of communication with the staff was minimal leaving it others to discuss
how we stood in terms of targets etc.
A truly
effective leader is a person who can completely balance those leadership and
management skills, of course, in the real world such perfection is unlikely and
this is where the real skill of leadership comes in.
The true
skill of leadership is recognising the qualities and short comings in your own
ability and organising your team to counter any deficiencies. Someone whose
people oriented skills out balance the task oriented skills needs to
acknowledge this and be prepared to delegate some of the management tasks to the team member most capable in
that area. Similarly where the balance lies the other way it is important to
identify the best communicator in the team and allow them to help motivate and
inspire the team towards goals.
Leadership and
management are not separate entities but are two sides of the same coin and to achieve real success those ‘in power’ must endeavour to achieve a
balance between the two.
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